LaTaundra Love, better known as "Lala", is the founder of Pretty On Purpose and Hairoin Hair Co. She is a quality licensed hairstylist located in St. Louis, Missouri. She strives to bring her client celebrity quality service and hair for a reasonable price. She wants to provide all her clients with only the BEST! She has two Mink and Raw Indian Collections right now with more to come. Feel free to browse the site and check out her work and products.